What we think about God is often indicative of what is most important about us and to us. The reality of God in our lives and circumstances is what shapes our thinking and informs our outlook on life.

HisVirtues™ is a line of high quality and affordable casual apparels that is intended to highlight God' s attributes in our lives, by personal expressions affirming particular virtues of God, as we individually experienced them. It could be an expression of Joy in the experience of redemption, as Psalm 107:2 says, "Let the redeemed of the LORD say so, whom he hath redeemed from the hand of the enemy" — redemption from the affliction of illness, persecution, lack, fear, etc. It could also be an expression of comfort during suffering, as 2 Corinthians 1:3-5 says, "Blessed be the God and Father of our Lord Jesus Christ, the Father of mercies and God of all comfort, who comforts us in all our tribulation, that we may be able to comfort those who are in any trouble, with the comfort with which we ourselves are comforted by God. For as the sufferings of Christ abound in us, so our consolation also abounds through Christ."

Through personal and intimate identification with God's virtues, we encourage others; in the proclamation of those virtues that have carried us through personal circumstances and constitute our anchor in a difficult and sometimes peril ridden world.

The underlying principles of HisVirtues™ is embodied in its logo — a composite image, comprising of a crown-capped white cross on the left and a vertically split uppercase letter "I" on the right, forming the letter "H" on a secondary background of orange color, contiguous with the white letters "ISVIRTUES" to form the word "HISVIRTUES" on a black primary background.

The black background symbolized the backdrop of the human condition for which Jesus Christ delivers us from. The white cross on the left symbolizes our salvation through the death and resurrection of Jesus Christ. The crowns that cap the cross symbolize the Lordship of Jesus Christ over all — King of Kings and Lord of Lords; crowned with many crowns.

The letter "H" formed from the cross and the "I" symbolizes HIM as the only way to salvation (the way, the truth, and the light). The vertically split letter "I" that form the right side of the "H" symbolizes the first person of Jesus Christ and the split symbolizes the narrowness of the way to salvation. The square background, marked by the color orange (variable elsewhere) symbolizes that Jesus Christ is our shield.

Through our community portal, we bring people together to encourage and support one another; drawing from and sharing personal experiences of God's virtues, affirming HIS virtues and our individual identity in HIM.

HisVirtues™ is committed to helping those in need through various outreach programs and supports several charity efforts around the world in collaboration with established and respected organizations. The HisVirtues.Com's Winning Design and Share what you buy programs are effective avenues to engage the wider community in the ministry of compassion. This is a commission based on HIS words in Matthew 25:40 — "I tell you the truth, whatever you did for one of the least of these brothers of mine, you did for me."